#Stand
With
Ukraine

We use our power to help!

As an organization and a team of people who feel that they can do a lot and who do not want to idly watch human dramas.

We donate money to organizations helping Ukraine, organize convoys with the necessary items, travel to the border, donate clothes, help our Ukrainian employees and their relatives, look for accommodation and coordinate all our aid actions to make it as effective as possible.

We’d like to thank everyone involved, devoting their time, traveling kilometers, sorting and packing, sharing a good word and support. We’re so proud!

You can join us, you can pass on a word, you can tell us how we can help.

On February 25, we woke up in a different world. We were in the process of releasing a new collection of our own brand answear.LAB titled “No shame”. We wanted to talk about the power of women to change the perception of their role in society. From day to day, we were shocked by the events we hoped would never experience. We immediately decided that it would be a collection with the strength of people who proudly face mortal danger, and we would use the proceeds from the sale of this limited collection to help Ukraine.

In cases of such a multidimensional tragedy, time plays an extremely important role, so we immediately donated 50 000 EUR to for the organization helping the Ukraine. Also, the name of the collection gained a new title and meaning. “No shame. No fear” It is the expression of support and a declaration of help. We do not helplessly stand by. We’re aware that by living locally and globally at the same time, we can act, and this is one example of how we want to involve you in helping.

The face and main character of the collection is Sasha Sidorenko. Born in Ukraine, Polish professional boxer. For us, she has become the symbol of the struggle that goes beyond our original intention, giving a new meaning and purpose to our many months of work. Sasha, a professional European champion and multiple Ukrainian boxing champion, lives in Poland, runs a boxing club, and at the same time is a tender and loving mother. She has a family in Ukraine and recent events have made it difficult for her to focus on final preparations for the fight. On March 5, the previously planned, rematch for the European champion's belt took place, which, after a controversial verdict, was lost on points by Sasha. But she’s not going to give up. In this story, she becomes a symbol of struggle, determination and hope. We’re convinced that with your support, we’ll be able to help Ukraine even more.

#Stand
With
Ukraine